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Contributors |
page xi |
| |
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Preface |
xv |
| |
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Cass R. Sunstein |
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| |
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Acknowledgments |
xvii |
| I INTRODUCTION |
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| 1 |
|
The Construction of Preference: An Overview |
1 |
| |
|
Sarah Lichtenstein and Paul Slovic |
|
| II PREFERENCE REVERSALS |
|
| 2 |
|
Relative Importance of Probabilities and Payoffs in Risk Taking |
41 |
| |
|
Paul Slovic and Sarah Lichtenstein |
|
| 3 |
|
Reversals of Preference Between Bids and Choices in Gambling Decisions |
52 |
| |
|
Sarah Lichtenstein and Paul Slovic |
|
| 4 |
|
Response-Induced Reversals of Preference in Gambling: An Extended Replication in Las Vegas |
69 |
| |
|
Sarah Lichtenstein and Paul Slovic |
|
| 5 |
|
Economic Theory of Choice and the Preference Reversal Phenomenon |
77 |
| |
|
David M. Grether and Charles R. Plott |
|
| III PSYCHOLOGICAL THEORIES OF PREFERENCE REVERSALS |
|
| 6 |
|
Contingent Weighting in Judgment and Choice |
95 |
| |
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Amos Tversky, Samuel Sattath, and Paul Slovic |
|
| 7 |
|
Cognitive Processes in Preference Reversals |
122 |
| |
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David A. Schkade and Eric J. Johnson |
|
| 8 |
|
The Causes of Preference Reversal |
146 |
| |
|
Amos Tversky, Paul Slovic, and Daniel Kahneman |
|
| 9 |
|
Preference Reversals Between Joint and Separate Evaluations of Options: A Review and Theoretical Analysis |
163 |
| |
|
Christopher K. Hsee, George Loewenstein, Sally Blount, and Max H. Bazerman |
|
| 10 |
|
Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals |
192 |
| |
|
Stephen M. Nowlis and Itamar Simonson |
|
| 11 |
|
Preferences Constructed From Dynamic Microprocessing Mechanisms |
220 |
| |
|
Jerome R. Busemeyer, Joseph G. Johnson, and Ryan K. Jessup |
|
| IV EVIDENCE FOR PREFERENCE CONSTRUCTION |
|
| 12 |
|
Construction of Preferences by Constraint Satisfaction |
235 |
| |
|
Dan Simon, Daniel C. Krawczyk, and Keith J. Holyoak |
|
| 13 |
|
“Coherent Arbitrariness”: Stable Demand Curves Without Stable Preferences |
246 |
| |
|
Dan Ariely, George Loewenstein, and Drazen Prelec |
|
| 14 |
|
Tom Sawyer and the Construction of Value |
271 |
| |
|
Dan Ariely, George Loewenstein, and Drazen Prelec |
|
| 15 |
|
When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices |
282 |
| |
|
Naomi Mandel and Eric J. Johnson |
|
| 16 |
|
When Choice Is Demotivating: Can One Desire Too Much of a Good Thing? |
300 |
| |
|
Sheena S. Iyengar and Mark R. Lepper |
|
| V THEORIES OF PREFERENCE CONSTRUCTION |
|
| 17 |
|
Constructive Consumer Choice Processes |
323 |
| |
|
James R. Bettman, Mary Frances Luce, and John W. Payne |
|
| 18 |
|
Decision Making and Action: The Search for a Dominance Structure |
342 |
| |
|
Henry Montgomery |
|
| 19 |
|
Pre- and Post-Decision Construction of Preferences: Differentiation and Consolidation |
356 |
| |
|
Ola Svenson |
|
| 20 |
|
Choice Bracketing |
372 |
| |
|
Daniel Read, George Loewenstein, and Matthew Rabin |
|
| 21 |
|
Constructing Preferences From Memory |
397 |
| |
|
Elke U. Weber and Eric J. Johnson |
|
| VI AFFECT AND REASON |
|
| 22 |
|
Reason-Based Choice |
411 |
| |
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Eldar Shafir, Itamar Simonson, and Amos Tversky |
|
| 23 |
|
The Affect Heuristic |
434 |
| |
|
Paul Slovic, Melissa L. Finucane, Ellen Peters, and Donald G. MacGregor |
|
| 24 |
|
The Functions of Affect in the Construction of Preferences |
454 |
| |
|
Ellen Peters |
|
| 25 |
|
Mere Exposure: A Gateway to the Subliminal |
464 |
| |
|
Robert B. Zajonc |
|
| 26 |
|
Introspecting About Reasons Can Reduce Post-Choice Satisfaction |
471 |
| |
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Timothy D. Wilson, Douglas J. Lisle, Jonathan W. Schooler, Sara D. Hodges, Kristen J. Klaaren, and Suzanne J. LaFleur |
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| VII MISWANTING |
|
| 27 |
|
New Challenges to the Rationality Assumption |
487 |
| |
|
Daniel Kahneman |
|
| 28 |
|
Distinction Bias: Misprediction and Mischoice Due to Joint Evaluation |
504 |
| |
|
Christopher K. Hsee and Jiao Zhang |
|
| 29 |
|
Lay Rationalism and Inconsistency Between Predicted Experience and Decision |
532 |
| |
|
Christopher K. Hsee, Jiao Zhang, Frank Yu, and Yiheng Xi |
|
| 30 |
|
Miswanting: Some Problems in the Forecasting of Future Affective States |
550 |
| |
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Daniel T. Gilbert and Timothy D. Wilson |
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| VIII CONTINGENT VALUATION |
|
| 31 |
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Economic Preferences or Attitude Expressions? An Analysis of Dollar Responses to Public Issues |
|
| |
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Daniel Kahneman, Ilana Ritov, and David A. Schkade |
|
| 32 |
|
Music, Pandas, and Muggers: On the Affective Psychology of Value |
594 |
| |
|
Christopher K. Hsee and Yuval Rottenstreich |
|
| 33 |
|
Valuing Environmental Resources: A Constructive Approach |
609 |
| |
|
Robin Gregory, Sarah Lichtenstein, and Paul Slovic |
|
| IX PREFERENCE MANAGEMENT |
|
| 34 |
|
Measuring Constructed Preferences: Towards a Building Code |
629 |
| |
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John W. Payne, James R. Bettman, and David A. Schkade |
|
| 35 |
|
Constructing Preferences From Labile Values |
653 |
| |
|
Baruch Fischhoff |
|
| 36 |
|
Informed Consent and the Construction of Values |
668 |
| |
|
Douglas MacLean |
|
| 37 |
|
Do Defaults Save Lives? |
682 |
| |
|
Eric J. Johnson and Daniel G. Goldstein |
|
| 38 |
|
Libertarian Paternalism Is Not an Oxymoron |
689 |
| |
|
Cass R. Sunstein and Richard H. Thaler |
|
| |
|
References |
709 |
| |
|
Index |
775 |
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