How Voters Decide

List of Tables and Figures		page xi
Acknowledgments		xv
I. Theory and Methods
1	Introduction	3
2	A New Theory of Voter Decision Making	21
3	Studying Voting as a Process	47
4	What Is Correct Voting?	72
II. Information Processing
5	What Voters Do – A First Cut	93
6	Individual Differences in Information Processing	119
7	Campaign Effects on Information Processing	135
III. Politics
8	Evaluating Candidates	157
9	Voting	184
10	Voting Correctly	202
11	Political Heuristics	229
IV. Conclusion
12	A Look Back and a Look Forward	255
Appendix A Detailed Examples of Decision Strategies in Action		265
Appendix B How the Dynamic Information Board Works		279
Appendix C Overview of Experimental Procedures		287
Appendix D Detailed Decision Scripts		299
Appendix E Calculating the On-line Evaluation Counter		307
References		313
Index		335

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