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Resisting the protectionist temptation: industry and the making of trade policy in France and the United States during the 1970s

Published online by Cambridge University Press:  22 May 2009

Helen Milner
Affiliation:
Assistant Professor at the Institute on Western Europe, Columbia University, New York City.
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Abstract

Why were advanced industrial states able to keep their economies relatively open to foreign trade in the 1970s and the early 1980s, despite declining U.S. hegemony and increasing economic difficulties? This article argues that an international-level change affected domestic trade politics and contributed to the maintenance of a liberal trading system. Examining the United States and France, the argument proceeds in two steps, showing first how domestic trade politics were changed and second how this change affected the policy process. Initially, I argue that aspects of the increased international economic interdependence of the postwar period altered domestic trade politics by creating new, anti-protectionist preferences among certain firms. Firms with extensive international ties through exports, multinational production, and global intra-firm trade have come to oppose protectionism, since it is very costly for them. Evidence for these new preferences was apparent among both American and French industries. Despite different contexts, firms in the two countries reacted similarly to the growth of interdependence. Next, I ask whether firms' preferences affected trade policy outcomes and show how these preferences were integrated into the policy process in both countries. Trade policy structures in neither country prevented firms' preferences from affecting the policies adopted. Even in France, a so-called “strong” state, firms' preferences were a key influence on policy. In the trade policy area then, the French and American states did not appear to differ greatly in their susceptibility to industry influence, even though their policy processes were different.

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Articles
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Copyright © The IO Foundation 1987

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References

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15 Savary, , Les Multinationales Françaises, pp. 1926Google Scholar.

16 Grunwald, and Flamm, , Global Factory, pp. 2527Google Scholar.

17 This argument is developed in detail in Milner, H., “Resisting the Protectionist Temptation: Industry Politics and Trade Policy in France and the U.S. in the 1920s and the 1970s,” Ph.D. diss., Harvard University, 1986Google Scholar. Parts of the argument have been developed elsewhere. For discussions of export dependence, see Wilson, J. H., American Business and Foreign Policy, 1920–33 (Boston: Beacon Press, 1971)Google Scholar; Becker, W., The Dynamics of Government–Business Relations (Chicago: University of Chicago Press), 1982Google Scholar; Fong, G., “Export Dependence and the New Protectionism,” Ph.D. diss., Cornell University, 1982Google Scholar. For discussions of multinationality and its related trade, see Helleiner, G., “Enterprises and the New Political Economy of US Trade Policy,” Oxford Economic Papers, vol. no. xxix–1 (1977), pp. 102–16CrossRefGoogle Scholar; Lavergne, R., The Political Economy of US Tariffs (Toronto: Academic Press, 1983)Google Scholar; Pugel, T. and Walter, I., “US Corporate Preferences and the Political Economy of Trade,” Review of Economics and Statistics 67 (3 08 1985), pp. 465–73CrossRefGoogle Scholar.

18 The assumption that the costs of other options are about equal for all firms is probably not accurate. But it is unclear whether any systematic difference in costs exists for internationally oriented versus domestically oriented firms. It could be argued that domestic-centered firms, generally being smaller and more flexible, will find adjusting to foreign competition less costly; on the other hand, large multinationals may have advantages—i.e., in obtaining capital or buying into new ventures—that will make adjustment less costly for them. Whether it will be more costly for one group over the other probably depends on the particular firms and industry. For an interesting discussion of how other options affect demands for protection, see Aggarwal, V., Keohane, R., and Yoffie, D., “Dynamics of Negotiated Protectionism,” APSR 81 (06 1987), pp. 345–66Google Scholar. Their argument focuses on industries instead of firms, however.

19 Milner, “Resisting the Protectionist Temptation.”

20 Many studies have found that high levels or high rates of increase in imports are strongly correlated with high levels of demand for protection or with high actual levels of protection; see Baldwin, R., The Political Economy of U.S. Import Policy (Cambridge, Mass.: MIT Press, 1986)Google Scholar; Lavergne, Political Economy of U.S. Tariffs; Goldstein, J., “A Reexamination of American Commercial Policy,” Ph.D. diss., UCLA, 1983Google Scholar; Takacs, W., “Pressures for Protection,” Economic Inquiry 19 (10 1981), pp. 687–93CrossRefGoogle Scholar.

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22 Ibid., chap. 6, pp. 437–66.

23 Ibid., pp. 418–36.

24 Ibid., chap. 5, pp. 343–71.

25 In the 1980s, increased action has been taken against the Japanese. A number of unfair trade complaints have been filed and the U.S. government has also negotiated a semiconductor export pricing agreement with Japan. Many of the firms involved in these actions have been more concerned with opening the Japanese market and forcing the Japanese to play by “the rules” than closing the U.S. market. Firms in this industry have developed an increasingly strategic vision of their interests in trade; see forthcoming paper by H. Milner and D. Yoffie, “Strategic Trade and Industry Preferences,” on this point.

26 Milner, , “Resisting the Protectionist Temptation,” chap. 6, pp. 549–75Google Scholar.

27 Ibid., chap. 6, 495–522.

28 Ibid., chap. 5, pp. 372–96.

29 Ibid., chap. 6, pp. 576–604.

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33 See Hennart, J. M., “The Political Economy of Comparative Growth Rates: The Case of France,” in Mueller, D., ed., The Political Economy of Growth (New Haven, Conn.: Yale University Press, 1983), pp. 197201Google Scholar; Hanreider, W. and Auton, G., The Foreign Policies of West Germany, France, and Britain (Englewood Cliffs, N.J.: Prentice-Hall, 1980), p. 123Google Scholar.

34 Examples of the former are the French television manufacturer, Thomson, in the 1970s, and many of the steel companies, while St. Gobain, the glass manufacturer, is a good example of the latter.

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37 Krasner, “U.S. Commercial and Monetary Policy,” in Katzenstein, ed., Power and Plenty.

38 Zysman, “The French State”; Katzenstein, “Conclusion”; Zysman, Governments, Markets, and Growth, chaps. 1–3 and conclusion.

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39 Milner, , “Resisting the Protectionist Temptation”; Adams, J., and Stoffaes, C., eds., French Industrial Policy (Washington, D.C.: Brookings, 1986), especially pp. 1720Google Scholar, also notes the growing fragmentation of industrial policymaking in France and the increasing role of the EC in it.

40 Boittin, and Valluet, , Les Importations (Paris: Qui Est-ce Que, 1982), especially pp. 38121Google Scholar; UN, , Le Controle des Pratiques Commerciales Restrictives Dans le CEE (New York: –UN, 1977), especially p. 1Google Scholar; Garcia, , Notes et Études Documentaires, #4404–4405, 2 09 1977, pp. 1419Google Scholar.

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42 Milner, “Resisting the Protectionist Temptation,” chap. 6; Le Monde, 16 December 1977.

43 Milner, “Resisting the Protectionist Temptation,” chap. 6.

44 Ibid., chap. 6; Beauchamp, Un État dans L'État.

45 Milner, “Resisting the Protectionist Temptation,” chap. 6, pp. 576–604.

46 Ibid., chap. 6, pp. 437–66.

47 Ibid., chap. 6, pp. 523–48.

48 Evidence of the fragmentation of U.S. trade policymaking is contained in Krasner, “U.S. Commercial and Monetary Policy,” in Katzenstein, ed., Power and Plenty; Destler, I.M., Making Foreign Economic Policy (Washington, D.C.: Brookings, 1980)Google Scholar; Cohen, Making of U.S. International Policy.

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50 Suleiman, Elites, chaps. 8 and 9.

51 Milner, “Resisting the Protectionist Temptation,” chap. 6. The footwear, radio and television, and watch and clock industries are examples. An illustration from this study was Thomson's head of international operations, who was the brother of the president of the republic from 1974–81.

52 The following authors discuss the “special relationship” between big business and the state in France. Shonfield, A., Modern Capitalism (New York: Oxford University Press, 1965)Google Scholar; Michalet, A., in Vernon, R., ed., Big Business and the State (Cambridge, Mass.: Harvard University Press), especially pp. 124–25Google Scholar; Suleiman, Politics, Power and Bureaucracy, especially chap. 12.

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59 Boittin, and Valluet, , Les Importations, especially pp. 7075Google Scholar; but these authors point out that only 3% of all French imports, excluding energy products, are still under quotas.

60 Figures suggest that, by the mid-1980s, about a third of all categories of manufactured imports were subject to some form of nontariff barrier. This does not mean that imports in all of these categories were severely restricted, however. Many nontariff barriers are very ineffective compared to tariffs or quotas. Cline, “Exports of Manufactures,” Table 2–3; Hine, , Political Economy of European Trade, p. 224Google Scholar.

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63 Pisani, E., Enjeux et Conditions des Equilibres Extérieurs de la France, Paris, Senate Report #31, 1978, pp. 170–75. This is for all state aid, including both direct and much indirect aid. See alsoGoogle ScholarAdams, and Stoffaes, , eds., French Industrial Policy, p. 28Google Scholar.

64 La Vie Frangaise, 22–28 April 1985.

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66 This figure is just for direct state aid to industry; see Les Echos, 24 February 1977; figures on export subsidies as a percent of total manufactured exports averaged 40–45% for France and around 10% for the United States in the late 1970s; see Bergsten, C.F. and Cline, W., Trade Policies in the 1980s (Washington, D.C.: Institute for International Economics, 1982), p. 32Google Scholar and European Management Forum (EMF), Report on International Industrial Competitiveness, 1984 (Geneva: EMF Foundation, 1984), p. 7Google Scholar, Table 1.3. Data on all subsidies as a percent of GNP place it at about 2–2.5% for France in the 1970s and about 0.5% for the United States; see Anjaria, S., Iqiubal, Z., Kurmani, N., and Perez, L., Developments in International Trade Policy (Washington, D.C.: IMF), Occasional Paper #16, 11 1982, p. 56Google Scholar and Franko, L., in Helleiner, G. et al. , Protectionism or Industrial Adjustment (Paris: Atlantic Institute, 1980), p. 39Google Scholar.

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70 For example, see Kelman, S., Regulating America, Regulating Sweden (Cambridge, Mass.: MIT Press, 1981)Google Scholar; Vogel, D., National Styles of Regulation (Ithaca, N.Y.: Cornell University Press, 1986)Google Scholar.

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79 See Simmonot, Les Nucleocrats; Feigenbaum, Politics of Public Enterprise; Suleiman, E., Centralization and Democracy in France, unpublished manuscript, 1986Google Scholar.

80 Richard Samuels's notion of “reciprocal consent” in Japan seems similar to the French case, although differences between the two countries exist. Samuels, R., The Business of the Japanese State (Ithaca, N.Y.: Cornell University Press. 1987)Google Scholar.