Co-Editor

Dr Joseph Plummer, Joseph Plummer|EVP, Director of Research & Insight Development|McCann Erickson Worldwide|622 Third Avenue, 28th Floor|New York, N.Y. 10017||
joseph.plummer@mccann.com

Mr Bob Woodard, Bob Woodard|V.P., Global Consumer & Customer Insights|Campbell Soup Company|1 Campbell Place|Camden, NJ 08103-1701||
bob_woodard@campbellsoup.com

Managing Editor

Courtney Wolf, The Advertising Research Foundation, USA
journal@theARF.org