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13 - The Expertise Reversal Principle in Multimedia Learning

from Part III - Basic Principles of Multimedia Learning

Published online by Cambridge University Press:  19 November 2021

Richard E. Mayer
Affiliation:
University of California, Santa Barbara
Logan Fiorella
Affiliation:
University of Georgia
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Summary

This chapter summarizes research and theory concerned with the effects of learner expertise (prior knowledge) on multimedia learning. According to the expertise reversal principle, in many situations, design principles that are effective for novice learners may not be effective or even hinder learning for more knowledgeable learners. The main theoretical issue associated with this principle concerns the integration in working memory of instructional information with knowledge structures held in long-term memory. The major instructional implication is the need to tailor instructional formats and procedures to changing levels of expertise. The chapter also suggests future research directions.

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Publisher: Cambridge University Press
Print publication year: 2021

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