Book contents
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- Copyright page
- Contents
- Figures
- Maps
- Contributors to Volume IV
- General Introduction: What is America and the World?
- Introduction to Volume IV
- Part I Ordering a World of States
- Part II Challenging a World of States
- 10 US Foreign Policy and the End of Development
- 11 Oil and American Insecurity
- 12 US Mass Culture and Consumption in a Global Context
- 13 Imperial Visions of the World
- 14 Human Rights
- 15 Compassion and Humanitarianism in International Relations
- 16 Third World Internationalism and the Global Color Line
- 17 The Queering of US Geopolitics
- 18 Migration, War, and the Transformation of the US Population
- 19 Christian and Muslim Transnational Networks
- 20 Native Americans, Indigeneity, and US Foreign Policy
- 21 Environment, Climate, and Global Disorder
- 22 Détente and the Reconfiguration of Superpower Relations
- Part III New World Disorder?
- Index
12 - US Mass Culture and Consumption in a Global Context
from Part II - Challenging a World of States
Published online by Cambridge University Press: 12 November 2021
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- The Cambridge History of America and the World
- Copyright page
- Contents
- Figures
- Maps
- Contributors to Volume IV
- General Introduction: What is America and the World?
- Introduction to Volume IV
- Part I Ordering a World of States
- Part II Challenging a World of States
- 10 US Foreign Policy and the End of Development
- 11 Oil and American Insecurity
- 12 US Mass Culture and Consumption in a Global Context
- 13 Imperial Visions of the World
- 14 Human Rights
- 15 Compassion and Humanitarianism in International Relations
- 16 Third World Internationalism and the Global Color Line
- 17 The Queering of US Geopolitics
- 18 Migration, War, and the Transformation of the US Population
- 19 Christian and Muslim Transnational Networks
- 20 Native Americans, Indigeneity, and US Foreign Policy
- 21 Environment, Climate, and Global Disorder
- 22 Détente and the Reconfiguration of Superpower Relations
- Part III New World Disorder?
- Index
Summary
The world consumes America. It drinks Coca-Cola and Starbucks coffee; it eats American fast food. McDonald’s has close to 37,000 franchises in more than 120 countries, while Starbucks has around 28,000 shops in 76 countries. Coca-Cola has been the official sponsor of the Olympic Games since 1928. The world also consumes American cultural products: Hollywood’s movie industry has dominated the global market since the 1920s, and American popular music has had a worldwide audience, influencing the production of music everywhere. Because the United States has arguably been the biggest producer of consumer goods in the global marketplace since the early twentieth century, the global distribution and consumption of these products was frequently equated with “Americanization.” The United States’ cultural products, such as film and popular music, followed and often became inextricably entwined with its consumer goods.
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- Information
- The Cambridge History of America and the World , pp. 281 - 303Publisher: Cambridge University PressPrint publication year: 2022