Book contents
- Frontmatter
- Contents
- INTRODUCTION
- CSR PRACTICES AND COMPETETIVENESS OF THE COMPANY IN B2B MARKET
- THE SPECIFICITY OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE POWER SECTOR – THE REVIEW OF THE IMPLEMENTED ACTIVITIES
- CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IMPLEMENTED BY COMPANIES IN THE POWER SECTOR IN THE OPINION OF INDIVIDUAL CUSTOMERS
- USING KAIZEN TO IMPROVE COMPETITIVENESS OF SUPPLIERS
- THE COMPETITIVE AND COOPERATIONAL ACTIVITIES OF COMPANIES ON THE INTERNET IN THE LIGHT OF POLISH RESEARCHERS' STUDIES – AN ASSESSMENT OF METHODOLOGIES
- BRAND AND ITS COMPETITIVE POTENTIAL IN THE POLISH JEWELRY MARKET
- PACKAGING AND ITS ROLE IN THE POLISH CONFECTIONERY MARKET
- RESTRUCTURING VENTURES IN COMPANIES AT RISK OF BANKRUPTCY
- COOPERATION – COMPETITION. PSYCHOLOGICAL PERSPECTIVE
- COMPETITION-ORIENTED ORGANIZATIONAL CULTURE AS A FACTOR FOSTERING THE DEVELOPMENT OF WORKAHOLISM
- COOPERATION AND COMPETITION AS ELEMENTS OF INDIVIDUAL AND ORGANIZATIONAL VALUE SYSTEM AMONG MIDDLE TOP MANAGERS – PILOT STUDY
- THE GLASS CEILING PHENOMENON AS A BARRIER TO COMPETITIVENESS IN THE PROMOTION OF WOMEN IN THE UNIVERSITY ENVIRONMENT
RESTRUCTURING VENTURES IN COMPANIES AT RISK OF BANKRUPTCY
Published online by Cambridge University Press: 05 December 2014
- Frontmatter
- Contents
- INTRODUCTION
- CSR PRACTICES AND COMPETETIVENESS OF THE COMPANY IN B2B MARKET
- THE SPECIFICITY OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IN THE POWER SECTOR – THE REVIEW OF THE IMPLEMENTED ACTIVITIES
- CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES IMPLEMENTED BY COMPANIES IN THE POWER SECTOR IN THE OPINION OF INDIVIDUAL CUSTOMERS
- USING KAIZEN TO IMPROVE COMPETITIVENESS OF SUPPLIERS
- THE COMPETITIVE AND COOPERATIONAL ACTIVITIES OF COMPANIES ON THE INTERNET IN THE LIGHT OF POLISH RESEARCHERS' STUDIES – AN ASSESSMENT OF METHODOLOGIES
- BRAND AND ITS COMPETITIVE POTENTIAL IN THE POLISH JEWELRY MARKET
- PACKAGING AND ITS ROLE IN THE POLISH CONFECTIONERY MARKET
- RESTRUCTURING VENTURES IN COMPANIES AT RISK OF BANKRUPTCY
- COOPERATION – COMPETITION. PSYCHOLOGICAL PERSPECTIVE
- COMPETITION-ORIENTED ORGANIZATIONAL CULTURE AS A FACTOR FOSTERING THE DEVELOPMENT OF WORKAHOLISM
- COOPERATION AND COMPETITION AS ELEMENTS OF INDIVIDUAL AND ORGANIZATIONAL VALUE SYSTEM AMONG MIDDLE TOP MANAGERS – PILOT STUDY
- THE GLASS CEILING PHENOMENON AS A BARRIER TO COMPETITIVENESS IN THE PROMOTION OF WOMEN IN THE UNIVERSITY ENVIRONMENT
Summary
INTRODUCTION
Achieving and maintaining competitive advantage forces companies to be flexible and creative which allows them to implement efficient transformations in terms of production, operating principles and organizational structure. Nevertheless it is not only development of a company that is related to its continuous adjustment to changes occurring in the company environment.
Fundamental objective of a company is to survive. However, it does not imply that it is sufficient for an organization to maintain its production on the same quantitative and technological levels of the same products for the same clients. If a company does not develop it is bound to fall consequently as it is unable to adapt to market changes. In a long term perspective it needs to strive toward growth through investments, modernization of technologies, manufacturing new products [Wędzki 2003, p. 17].
Inability to solve problems quickly and efficiently, imperception of the need to constantly introduce changes adapting the organization and company operations to new market conditions may cause serious crisis posing threat not only to development but also to survival of the company [Nalepka 1999, p. 7, Borowiecki 1998, p. 22; Mączyńska 2009, p. 23].
Threat to continue operations may be noticed by the managers only at the time when crisis forces to file a bankruptcy petition.
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- Publisher: Jagiellonian University PressPrint publication year: 2014