Book contents
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
Contributors
Published online by Cambridge University Press: 16 February 2021
- Innovating for the Middle of the Pyramid in Emerging Countries
- Innovating for the Middle of the Pyramid in Emerging Countries
- Copyright page
- Dedication
- Contents
- Figures
- Tables
- Contributors
- Preface
- 1 Innovating for the Middle of the Pyramid in Emerging Countries
- 2 New Middle Classes in Medium-Income Countries
- 3 Innovation That Saves Lives
- 4 Education for Everyone
- 5 “My House, My Pride”
- 6 Banking the Unbanked
- 7 Great Products for the MoP Consumption Practices
- 8 It Is Show Time!
- 9 Money, Money, Money
- 10 Inclusive Hedging
- 11 From Mission Impossible to Mission Accomplished!
- 12 Innovating for the Middle of the Pyramid in Emerging Countries
- Index
Summary
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- Innovating for the Middle of the Pyramid in Emerging Countries , pp. xii - xviPublisher: Cambridge University PressPrint publication year: 2021