Book contents
- Frontmatter
- Contents
- List of figures
- List of case studies
- About the author
- Foreword
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I Core concepts
- Part II Functional issues
- Part III Dynamics of global strategy
- Conclusion. The true foundations of global corporate success
- Appendix: Suggested additional readings
- Index
Part II - Functional issues
- Frontmatter
- Contents
- List of figures
- List of case studies
- About the author
- Foreword
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I Core concepts
- Part II Functional issues
- Part III Dynamics of global strategy
- Conclusion. The true foundations of global corporate success
- Appendix: Suggested additional readings
- Index
Summary
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- Type
- Chapter
- Information
- International Business StrategyRethinking the Foundations of Global Corporate Success, pp. 175 - 176Publisher: Cambridge University PressPrint publication year: 2009