Book contents
- Frontmatter
- Contents
- Figures and tables
- Contributors
- Preface
- Acknowledgements
- 1 Services and their management
- 2 The services environment
- 3 Stakeholders and their influence on services
- 4 Managing strategy in services
- 5 Marketing management in services
- 6 Strategic operations management in services
- 7 Financial management in services
- 8 Human resource management in services
- 9 From managing ‘service’ to integrated services management
- Index
Index
Published online by Cambridge University Press: 22 September 2009
- Frontmatter
- Contents
- Figures and tables
- Contributors
- Preface
- Acknowledgements
- 1 Services and their management
- 2 The services environment
- 3 Stakeholders and their influence on services
- 4 Managing strategy in services
- 5 Marketing management in services
- 6 Strategic operations management in services
- 7 Financial management in services
- 8 Human resource management in services
- 9 From managing ‘service’ to integrated services management
- Index
- Type
- Chapter
- Information
- Managing Services , pp. 353 - 362Publisher: Cambridge University PressPrint publication year: 2005