When Martin Kuester accepted my presentation for the Marburg Canadian Studies Centre's May 2011 conference McLuhan's Global Village Today, I was pleased to be included in this centennial celebration of Canada's foremost media scholar. When it looked like I would not be able to attend, Martin Kuester gamely agreed to allow my proposed remote presentation of the talk via digital web-conferencing. Following a successful test run of the technology conducted a week before the proceedings, on 13 May I presented my paper: ‘McLuhan's “Frankenpheme” of Technology’, a close reading of the discourse of technology in McLuhan's writing. When Martin Kuester circulated the call for expanded contributions to a volume of the proceedings, I was pained to decline: mine was reserved for other publication plans. But when I proposed, instead, a kind of meta-commentary about my talk's McLuhanesque mediation, and the implications of this mediation, Dr Kuester – again very gamely – expressed interest.