The previous chapters have drawn on particular televisual examples in order to explore how emotion is developed, constructed and valued within television. It has considered how emotion can be fashioned for a reaction from the audience, how particular characters are used to elicit emotional intimacy and how specific textual elements are used to draw in viewers emotionally. The final chapter considers how the industry values the concept of emotion by drawing on interviews with those working within the UK/Irish Television Industry. To begin, however, I shall consider the role of ethnography within television studies and outline the initial set-up of a small-scale case study.

Bird's work in the Audience in Everyday Life draws on her research within the field and, in so doing, offers her readers a useful way to consider ethnographic research and cautions against certain kinds of projects. She tells her reader that: