If democratic planning was to become a mass movement, as the government hoped, it would require the voluntary participation of Indian citizens. Chapter 5 examines how, in the absence of spontaneous participation, the state supported voluntary organizations to spread the message of the Five Year Plans and offer services toward their fulfilment. It analyses the paradox of the state intervening to stimulate voluntary support for its policies. The chapter traces efforts to involve youths through College and University Planning Forums, and other social groups through the Bharat Sewak Samaj (Service to India Society). It also analyses a curious experiment—the enigmatic Bharat Sadhu Samaj (Indian Society of Ascetics). A brainchild of Gulzarilal Nanda, the devout Minister for Planning, its goal was to publicize the Plans using Hinduism as a resource. The attempt reveals how the Nehruvian state propagated Five Year Plans—the very symbol of secular technocracy and scientific modernity—using saffron-robed Hindu monks and ascetics. The startling long-term fallout of this project was the Sadhu Samaj’s drift towards Hindu nationalism. Ultimately, this religious venture underlines the awkward relationship and largely failed wedding of technocratic and democratic dimensions of planning.