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7 - Orchestrating WSR, orchestrating the firm

Published online by Cambridge University Press:  05 June 2012

Ikujiro Nonaka
Affiliation:
Hitotsubashi University, Tokyo
Zhichang Zhu
Affiliation:
University of Hull
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Summary

Exploring ‘what to do, how to do it?’ in the last two chapters, we introduced wuli–shili–renli, a relational bottom line and timely balance a process mode for doing strategy. In this chapter, we invite readers to look at supporting skill sets which link managers’ jobs with firms’ existential purposes on the one hand and environmental complexity, ambiguity, uncertainty on the other. This is intended to help managers translate enduring Confucian wisdom into situated conducts. As to researchers, this chapter is directly related to fundamental questions in strategy, such as: what are firms, why are there firms, what are firms for, how do firms differ, how to run firms? Again, we draw from real-world business cases: Nintendo, Google, HP, IBM, Microsoft, Philips, YKK, Rolls-Royce, Huawei, Alibaba, Edison, Honda and more. Let us begin with managerial skill sets that are useful for creating and capturing value in the fuzzy, fast-moving business world.

SENSE IT, SEIZE IT, REALISE IT

Timely balanced strategies demand a broad set of entrepreneurial-managerial skills. For this, we found David Teece’s sensing–seizing–reconfiguring explication on dynamic capability useful. In many ways, the Teece framework is highly compatible with Ikujiro Nonaka’s ‘abilities of phronesis’. In the context and terminology of Confucian pragmatism, with a particular focus on timely balancing wuli–shili–renli we interpret the pragmatic skill sets as ‘sense it, seize it, realise it’ (Figure 7.1).

Type
Chapter
Information
Pragmatic Strategy
Eastern Wisdom, Global Success
, pp. 276 - 322
Publisher: Cambridge University Press
Print publication year: 2012

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