This chapter charts the emergence of a range of new periodicals, in London principally, during the three decades after 1800, and analyzes the various formal strategies they employed to attract and maintain readerships. These publications ranged widely in material quality, price, and look, and they employed a range of strategies to attract and maintain readerships. Although theatrical periodicals were all unavoidably engaged with the textual forms with which the daily newspaper presented its information, weeklies such as Thomas Dutton’s Dramatic Censor often displayed a strain of anti-commercial commentary that attacked the daily press and aimed to separate the journal’s middle and upper class readers from their lower class counterparts. The chapter concludes with a discussion of Leigh and John Hunt’s periodical the Examiner. The unique position of the Hunts’ weekly paper, which styled itself textually as a daily but refused to publish advertisements, facilitated the development of what I call occasional modes of theatrical reviewing, which Hunt would pioneer and Hazlitt would come to epitomize.