‘Men Wanted’, began a 1911 announcement in Charles H. Kerr & Company's periodical the International Socialist Review. ‘Five dollars will start any energetic Socialist with enough fast-selling literature to last him a day or two, and when it is gone he will have ten dollars in place of five.’ According to Kerr, selling socialist literature was a sure route to financial success. Simultaneously, it would help to spread the socialist message far and wide. In both cases, it would help Kerr & Company's bottom line. The creative ways in which socialists distributed and sold this literature were astounding. J. Harry Sager of Rochester, New York built a special ‘literature wagon’ to hawk Kerr & Company titles. Painted red and built by R. K. Smith Company, it had a false floor that could be thrown open ‘so that a man on the inside may walk on the ground while he propels the wagon’. The Rochester socialists believed so much in the idea that ‘Get a man to reading and you've got him’ that they spent over $125 to make the wagon a reality. The comrades of Grand Rapids, Michigan used Kerr & Company titles to create a circulating library. One of the comrades volunteered his drug store to house it. They charged ‘2 cents a day for the use of the books to cover expenses and pay for additional books to circulate’.