Book contents
- Frontmatter
- Contents
- Foreword
- Authors' biographies
- Introduction Public engagement in an evolving science policy landscape
- Part I What it helps to know beforehand
- 1 Deficits and dialogues: science communication and the public understanding of science in the UK
- 2 Explaining the world: communicating science through the ages
- 3 Science: truth and ethics
- 4 The public's view of science
- 5 The common language of research
- 6 Not 100% sure? The ‘public’ understanding of risk
- 7 The ethos of science vs. ethics of science communication: on deficit and surplus models of science–society interaction
- Part II Policy-makers, the media and public interest organisations
- Part III What you can do and how to do it
- Part IV And finally, evaluating and embedding science communication
- Index
- Plate section
- References
5 - The common language of research
Published online by Cambridge University Press: 05 May 2013
Book contents
- Frontmatter
- Contents
- Foreword
- Authors' biographies
- Introduction Public engagement in an evolving science policy landscape
- Part I What it helps to know beforehand
- 1 Deficits and dialogues: science communication and the public understanding of science in the UK
- 2 Explaining the world: communicating science through the ages
- 3 Science: truth and ethics
- 4 The public's view of science
- 5 The common language of research
- 6 Not 100% sure? The ‘public’ understanding of risk
- 7 The ethos of science vs. ethics of science communication: on deficit and surplus models of science–society interaction
- Part II Policy-makers, the media and public interest organisations
- Part III What you can do and how to do it
- Part IV And finally, evaluating and embedding science communication
- Index
- Plate section
- References
Summary
Science is a way of thinking much more than it is a body of knowledge.
Carl Sagan (1986, p. 15)Introduction
When there is a lot of activity, it is easy to assume that this is translating into benefits and advances. We certainly seem to be in a second golden age when it comes to the action around communicating science. Looking back to the publication of the Bodmer Report, and even back just a decade to the publication of the House of Lords Report on Science and Society (House of Lords 2000), there was a palpable absence of scientific voices in civil society; by comparison, we now find ourselves in much more of a ‘can do’ environment.
- Type
- Chapter
- Information
- Successful Science CommunicationTelling It Like It Is, pp. 77 - 89Publisher: Cambridge University PressPrint publication year: 2011
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