When I was asked to write the foreword to this book, I took a moment to ponder the fundamental question that underlies its purpose: Is sustainability good for business? Although many in academia or professional practice might answer yes, one look at the percentage of products sold that fully comply with sustainability principles suggests that the answer is hardly certain or universal. As with many difficult tasks, faster progress often requires a good storyteller to make a compelling case and offer a path forward. I am happy to say that Peter has achieved that goal with this book.

For the better part of four decades, I've worked with local, national, and international public-sector organizations to improve the quality of government services and the health of our communities. A hallmark of this effort is supporting urban parks around the United States and throughout the world to improve their quality, accessibility, and financial stability, often through cross-sector partnerships. To me, this is the goal of sustainability—financially stable, vibrant communities that support innovative industries and schools that are a joy to live in. Although many people share this aspiration, the journey has been a challenging one.

Through my work with Columbia University's School of International and Public Affairs, I have engaged with public servants from Brazil to Hong Kong and developed customized programs for public and private organizations on every continent. Although the sustainability challenges and degree of difficulty may vary among countries and organizations, two things are clear. The desire to support the United Nations Sustainable Development Goals is very strong, and so is the need for a blueprint that allows more organizations to participate and generate results.

I have known Peter McAteer since his days at the United Nations Development Program as a dedicated teacher, problem solver, and innovator. Today, in addition to being a successful entrepreneur, he is one of the thought leaders in the business world who recognize that sustainable business practices are not only essential to preserving our planet, but also good for business.

In this important new book, Peter builds a very effective logic model, beginning with a detailed examination of what sustainability is, how the field is evolving, and why all of us should embrace a personal commitment to the success of this methodology.