Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword by George Gerbner
- 1 Origins
- 2 Methods of Cultivation: Assumptions and Rationale
- 3 Methods of Cultivation and Early Empirical Work
- 4 Criticisms
- 5 Advancements in Cultivation Research
- 6 The Bigger Picture
- 7 Mediation, Mainstreaming and Social Change
- 8 How does Cultivation “Work,” Anyway?
- 9 Cultivation and the New Media
- 10 Test Pattern
- Methodological Appendix
- References
- Index
Index
Published online by Cambridge University Press: 22 September 2009
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword by George Gerbner
- 1 Origins
- 2 Methods of Cultivation: Assumptions and Rationale
- 3 Methods of Cultivation and Early Empirical Work
- 4 Criticisms
- 5 Advancements in Cultivation Research
- 6 The Bigger Picture
- 7 Mediation, Mainstreaming and Social Change
- 8 How does Cultivation “Work,” Anyway?
- 9 Cultivation and the New Media
- 10 Test Pattern
- Methodological Appendix
- References
- Index
Summary
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- Type
- Chapter
- Information
- Television and its ViewersCultivation Theory and Research, pp. 265 - 267Publisher: Cambridge University PressPrint publication year: 1999