Our journey

Several years ago, a major bank ran an advert about a Museum of Procrastination in which a visitor was welcomed by a steward to an exhibition on the topic of ‘where we put our good intentions that never fully materialised’. The visitor was then taken on a guided tour through different sections of the museum. This included the gym section, where memberships were used only once and then spent the rest of their lives in wallets, untouched. The tour then went on through the ‘unfinished novels section’, where novels that could have been inspirational works of art were on display. Next, the visitor was escorted into a gallery space where there were hundreds of unused musical instruments. Finally, the last room on the tour, and arguably the saddest, showcased the millions of ideas, inventions and eureka moments that people had abandoned before they could have been of any use to society. The tour guide’s conclusion was that ‘some of these could actually revolutionise the way we live our lives’.

Universities must never become Museums of Procrastination like the advert depicted, where diverse talent, creativity, inspiration, and problem-solving is wasted. The advert’s tagline messaging is ‘There is always the temptation to put off until tomorrow, what you could do today. There is no time like the present to follow your ambitions, no matter how big or small, and we are here to support you in any way we can’.

We have worked with leading universities, business and government for many years, and believe that now, more than ever, universities must help students on their way to achieving their ambitions – not just to secure a good job, but also to bring about positive change in the world, for the good of humanity.