Book contents
- Frontmatter
- Contents
- Acknowledgments
- We Interrupt This Newscast
- 1 A Prologue: What This Book Is For
- 2 The Knowledge Base
- 3 “I-Teams” and “Eye Candy”: The Reality of Local TV News
- 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News
- 5 The Magic Formula: How to Make TV That Viewers Will Watch
- 6 Steps to Better Coverage
- 7 Putting It All into Action: Techniques for Changing Newsroom Cultures
- 8 The Road Ahead: The Future of Local TV News
- Appendix A Design Team Members
- Appendix B Quality Grading Criteria and Value Codes
- Appendix C Content Analysis Intercoder Reliability Analyses
- Appendix D Sample of Local TV News Stations
- Appendix E 2005 Follow-up Study
- Notes
- References
- Index
Acknowledgments
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Acknowledgments
- We Interrupt This Newscast
- 1 A Prologue: What This Book Is For
- 2 The Knowledge Base
- 3 “I-Teams” and “Eye Candy”: The Reality of Local TV News
- 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News
- 5 The Magic Formula: How to Make TV That Viewers Will Watch
- 6 Steps to Better Coverage
- 7 Putting It All into Action: Techniques for Changing Newsroom Cultures
- 8 The Road Ahead: The Future of Local TV News
- Appendix A Design Team Members
- Appendix B Quality Grading Criteria and Value Codes
- Appendix C Content Analysis Intercoder Reliability Analyses
- Appendix D Sample of Local TV News Stations
- Appendix E 2005 Follow-up Study
- Notes
- References
- Index
Summary
- Type
- Chapter
- Information
- We Interrupt This NewscastHow to Improve Local News and Win Ratings, Too, pp. vii - xPublisher: Cambridge University PressPrint publication year: 2007