Book contents
- Frontmatter
- Contents
- List of charts
- List of tables
- Authors' preface and acknowledgements
- Statistical sources
- Technical notes
- A guide to where in the world various winegrape varieties are grown
- Charts: World's winegrape varieties and wine regions at a glance
- Table sections
- I Country coverage
- II Regional coverage of each country
- III Winegrape varietal coverage globally
- IV Winegrape areas for world's top varieties, by country
- V Winegrape areas and Varietal Intensity Indexes for national top 45 varieties
- VI Regional Varietal Intensity Indexes for world's top varieties
- VII Index of Varietal Similarity, by region and country
- VIII Summary charts for each of the world's top 50 varieties
- IX Summary charts for each of the 44 countries
- About Adelaide's Wine Economics Research Centre
A guide to where in the world various winegrape varieties are grown
Published online by Cambridge University Press: 05 April 2014
- Frontmatter
- Contents
- List of charts
- List of tables
- Authors' preface and acknowledgements
- Statistical sources
- Technical notes
- A guide to where in the world various winegrape varieties are grown
- Charts: World's winegrape varieties and wine regions at a glance
- Table sections
- I Country coverage
- II Regional coverage of each country
- III Winegrape varietal coverage globally
- IV Winegrape areas for world's top varieties, by country
- V Winegrape areas and Varietal Intensity Indexes for national top 45 varieties
- VI Regional Varietal Intensity Indexes for world's top varieties
- VII Index of Varietal Similarity, by region and country
- VIII Summary charts for each of the world's top 50 varieties
- IX Summary charts for each of the 44 countries
- About Adelaide's Wine Economics Research Centre
Summary
The dramatic globalization of the world's wine markets over the past two or three decades (see Anderson 2004) has generated countless new wine consumers. This has added to both the opportunities and competitive challenges for producers seeking to differentiate their product to attract the attention of consumers. Consumers in turn are always looking for new types of wines, and more so as wines within at least the lower-priced product ranges become more homogeneous with multinationalization of both wineries and wine retailers.
One strategy for producers has been to display grape varietal names on wine bottle labels. Its success, especially for lower-priced New World wines, has led to demands in the European Union for freeing up labelling laws so as to allow such labelling there also. Meanwhile, producers in the New World are increasingly realizing the marketing value of going beyond country of origin to regional (and even single-vineyard) labelling as another form of product differentiation – something that has long been practiced by Europe's traditional producers.
In addition to striving to differentiate their product, producers are also well aware of the impact climate changes (higher temperatures, more extreme weather events) are having on their winegrapes. Adaptation strategies include switching to warmer-climate or more-resilient grape varieties, and re-locating to a higher latitude or altitude to retain the current mix of grape varieties.
- Type
- Chapter
- Information
- Which Winegrape Varieties are Grown Where?A Global Empirical Picture, pp. 1 - 12Publisher: The University of Adelaide PressPrint publication year: 2013