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Business Analytics Methods and Cases for Data-Driven Decisions

Coming soon Late 2024/Early 2025

Available from early 2025. Some formats may be released early - please check purchase options next to format information.

Authors

Richard Huntsinger
, University of California, Berkeley

Description

Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This book is suitable for students with special interest in data science, business, or both. Methods are presented in an intuitive fashion, and business applications are backed up by an approachable level of mathematical rigor. The balance makes the material accessible to students with a broad range of backgrounds: those looking for 'So that's how it works!', 'So that's what it's for!', and 'So…

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Key features

  • Uniquely designed for both the business-oriented and data science-oriented student
  • Provides guidance about how to choose the right methods and data, or combinations of methods and data, to best address a wide variety of business decisions
  • Providing students practice dealing with the kinds of data sourcing issues that they will likely encounter in their future business roles
  • Links to select open source libraries of other useful R functions
  • Conveniently stand-up new course offerings and enhance existing ones

About the book

  • Subjects Business and Management,Strategic Management
  • Format: Hardback
    • Expected publication date: Late 2024/Early 2025
    • ISBN: 9781316512159
    • Dimensions (mm): 254 x 203 mm
    • Page extent: 700 pages
    • Availability: Not yet published - available from
  • Format: Paperback
    • Expected publication date: Late 2024/Early 2025
    • ISBN: 9781009060790
    • Dimensions (mm): 254 x 203 mm
    • Page extent: 700 pages
    • Availability: Not yet published - available from
  • Format: Digital
    • Expected publication date: Late 2024/Early 2025
    • ISBN: 9781009057820