Dragons and Gazelles: International Management and Corporate Social Responsibility Today. A Subjective Tale

Barbara Fryzeł; Joanna Bohatkiewicz-Czaicka

Dragons and Gazelles

International Management and Corporate Social Responsibility Today. A Subjective Tale

The book Dragons and Gazelles. International Management and Corporate Social Responsibility Today. A Subjective Tale offers a subjective narrative about the interdependence of different phenomena constituting the environment for international management processes. This environment, due to its dynamics and volatility, creates a situation of the constituted instability, which calls for interpretations. The book addresses the need for such interpretations, offering theoretical though empirically based reflexions which form explanatory framework for the contemporary management issues.

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Dragons and Gazelles

International Management and Corporate Social Responsibility Today. A Subjective Tale

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Contents

Frontmatter
pp 1-4

Contents
pp 5-8

International Management Seen Holistically. Introductory Remarks
pp 9-12

The International Business Environment
pp 13-28

Capital Concentration: A Pre-Requisite or a Consequence of the Development of Transnational Corporations
pp 29-38

The Mechanisms of Internationalisation
pp 39-66

Global Marketing and Shaping Customers
pp 67-80

Cultural Aspects of a Global Market
pp 81-96

Social Perspectives of Business Internationalisation
pp 97-114

The Globalisation Project, Management and Crisis
pp 115-122

Case Studies
pp 123-172

References
pp 173-200

Appendix
pp 201-204

Index
pp 205-209

Miscellaneous Endmatter
pp 210-212

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Dragons and Gazelles

International Management and Corporate Social Responsibility Today. A Subjective Tale

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