![](http://static.cambridge.org/content/id/urn:cambridge.org:id:book:9781785275159/resource/name/9781785275159i.jpg)
- Publisher:
- Anthem Press
- Online publication date:
- January 2021
- Print publication year:
- 2020
- Online ISBN:
- 9781785275159
- Subjects:
- Social and Cultural Anthropology, Anthropology
22 August 2024: Due to technical disruption, we are experiencing some delays to publication. We are working to restore services and apologise for the inconvenience. For further updates please visit our website: https://www.cambridge.org/universitypress/about-us/news-and-blogs/cambridge-university-press-publishing-update-following-technical-disruption
The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
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