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1 - On the ambiguities of greening

Published online by Cambridge University Press:  22 September 2009

Andrew Jamison
Andrew Jamison
Affiliation:
Aalborg University, Denmark
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Summary

Look at Mother Nature on the run in the 1970s …

Neil Young, “After the Gold Rush” (1970)

I am struck again and again by the difficulty of designing an adequate language, an adequate conceptual apparatus to grasp the nature of the problems we seem to be faced with. I worry that last year’s conceptual tools and goals will be used to fight next year’s issues in a dynamic situation that more and more requires proactive rather than remedial action.

David Harvey, Justice, Nature and the Geography of Difference (1996: 416)

From environmental protection to cultural transformations

Like women’s liberation, rock music, and the internet, an environmental consciousness can be seen to be a product of the 1960s. It was then, inspired by the spirit of the times a-changin’, and exemplified by a number of highly publicized cases of waste and pollution, that humankind’s diverse natural surroundings were seen to be in danger, and protecting the environment became a matter of public concern. As part of the counter-cultural critique of the “technocratic society” and the widespread questioning of the dominant values of the consumer culture, environmentalism emerged as a new political cause, a new historical project (Roszak 1973; Morgan 1991).

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Chapter
Information
The Making of Green Knowledge
Environmental Politics and Cultural Transformation
 , pp. 16 - 44
Publisher: Cambridge University Press
Print publication year: 2001

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