Massive amounts of data on human beings can now be analyzed. Pragmatic purposes abound, including selling goods and services, winning political campaigns, and identifying possible terrorists. Yet 'big data' can also be harnessed to serve the public good: scientists can use big data to do research that improves the lives of human beings, improves government services, and reduces taxpayer costs. In order to achieve this goal, researchers must have access to this data - raising important privacy questions. What are the ethical and legal requirements? What are the rules of engagement? What are the best ways to provide access while also protecting confidentiality? Are there reasonable mechanisms to compensate citizens for privacy loss? The goal of this book is to answer some of these questions. The book's authors paint an intellectual landscape that includes legal, economic, and statistical frameworks. The authors also identify new practical approaches that simultaneously maximize the utility of data access while minimizing information risk.

A Choice Outstanding Academic Title 2015

"Big data' - the collection, aggregation or federation, and analysis of vast amounts of increasingly granular data - present[s] serious challenges not only to personal privacy but also to the tools we use to protect it. Privacy, Big Data, and the Public Good focuses valuable attention on two of these tools: notice and consent, and de-identification - the process of preventing a person’s identity from being linked to specific data. [It] presents a collection of essays from a variety of perspectives, in chapters by some of the heavy hitters in the privacy debate, who make a convincing case that the current framework for dealing with consumer privacy does not adequately address issues posed by big data … As society becomes more 'datafied' - a term coined to describe the digital quantification of our existence - our privacy is ever more at risk, especially if we continue to rely on the tools that we employ today to protect it. [This book] represents a useful and approachable introduction to these important issues.'

Source: Science