Why do people queue up and break the bank to watch fantasy movies? Why do some fictional characters and mythical creatures strangely arrest our mind and senses? Why do some images and tales affect us so deeply? From mystical heroic journeys to uncanny images and invincible goddesses, Symbols and Myth-Making in Modernity investigates the metaphoric power of symbols in human imagination today and in the past. The book traces how ever-present symbols in cultures and rituals across the world, as well as in masterpieces of Renaissance, Sufi poetry and Finnish 'Kalevala' myths, erupt in popular culture today, including in cinema, books, visual art, music and politics. The authors develop a phenomenological theory of deep culture that nourishes human perception of reality through multivalent symbols and myths, in which art and rituals occur as liminal spaces of symbol-making. Drawing on examples from the Hobbit and Avengers, street art, politics, and work of acclaimed modern artists, the book describes how deep culture can be seen as a symbolic map of modern mythology. Dismantling literalism and disturbing our view of the world, at each step the book unpacks how symbols play out in the modern world and the work they do in transforming the self.