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Published online by Cambridge University Press: 13 August 2021
There are probably a billion videocassettes in the United States. Yet few, probably under a thousand, are African films. I want to ask why this is and describe a strategy to change it.
How can one of the least known and most under-funded cinemas in the world, African cinema, find a place in the most lavishly promoted and capitalized media marketplaces on earth, the U.S. feature film market?
These remarks, updated for ISSUE, were delivered in abridged form as part of a colloquium “Partnership and African Cinema” at the Twelfth Festival Panafricain du Cinema de Ouagadougou (FESPACO), February 22-March 2, 1991. Cornelius Moore is the director of California Newsreel’s Library of African Cinema and formerly the director of its Southern Africa Media Center. California Newsreel is a San Francisco-based non-profit film distribution and production center, 149 9th Street, San Francisco, CA 94103. Phone: 415-621-6196.
