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Conviction Narrative Theory gains from a richer formal model

Published online by Cambridge University Press:  08 May 2023

Leigh Caldwell*
Affiliation:
First Floor, Sackville House, 143-149 Fenchurch St, London EC3M 6BL, UK. leigh@irrationalagency.com www.leighcaldwell.com

Abstract

Conviction Narrative Theory (CNT) is a convincing descriptive theory, and Johnson et al.'s formal model is a welcome contribution to building more precise, testable hypotheses. However, some extensions to the proposed model would make it better defined and more powerful. The suggested extensions enable the model to go beyond CNT, predicting choice outcomes and explaining affective phenomena.

Type
Open Peer Commentary
Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press

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