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Unconsciously competing goals can collaborate or compromise as well as win or lose
Published online by Cambridge University Press: 29 April 2014
Abstract
This commentary offers a friendly extension of Huang & Bargh's (H&B's) account. Not only do active goals sometimes operate unconsciously to dominate or preempt others, but simultaneously active goals can also collaborate or compromise in shaping behavior. Because neither goal wins complete control of behavior, the result may be that each is only partly satisfied.
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- Open Peer Commentary
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- Copyright © Cambridge University Press 2014
Target article
Unconsciously competing goals can collaborate or compromise as well as win or lose
Related commentaries (1)
The Selfish Goal: Autonomously operating motivational structures as the proximate cause of human judgment and behavior