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How do people choose between local and global bookkeeping?
Published online by Cambridge University Press: 04 February 2010
Abstract
The matching law accounts for both addictive behavior and the usefulness of a person's evaluating choices in overall categories. To explain why overall bookkeeping, once learned, does not easily win out over local bookkeeping, another implication of matching is needed: intertemporal bargaining. The role of melioration, though probably important for new addiction is separate.
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- Copyright © Cambridge University Press 1996