The goal of this article is to describe and offer a rationale for an approach to cognitive rehabilitation labelled “context sensitive”. This approach stands in contrast to the modern tradition of cognitive rehabilitation that features massed and decontextualized process-specific cognitive exercises. The paper begins with theoretical considerations, emphasises the history of research in transfer of cognitive skill, incorporates the World Health Organization framework, describes context-sensitive apprenticeship procedures, draws on evidence accumulated over several decades with related disability groups, and ends with answers to frequently asked questions.