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Lamb

Published online by Cambridge University Press:  02 September 2010

John A. Barrett
Affiliation:
Barretts and Baird (Wholesale) Ltd, The Abattoir, Harvills Hawthorn, West Bromwich, B70 OTG
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Extract

The country is fortunate to possess a National sheep flock of 34 million head — not far short of the people population and a lot less trouble. Upon this flock there depend numerous farmers, advisers, abattoir operators, retailers and all of their associated staffs. All such groups, whilst having personal objectives, are part of one process to bring a product of acceptable quality to the consumer.

I consider it necessary to state this clearly because, as we all protect and fight for our sectional interests within one industry, we do well to remind ourselves of the paramount importance of satisfying our final customer. We are no longer providing meat to feed the hungry public prepared to accept standards the industry decides it will impose. We are providing lamb which must compete in fatness, eating quality and price terms, alongside innumerable alternative fresh meats, fast food and convenience products.

Type
Defining Market Targets
Copyright
Copyright © British Society of Animal Production 1984

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