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Article contents
Better Living: Advertising, Media, and the New Vocabulary of Business Leadership. By William L. BirdJr Evanston, Ill.: Northwestern University Press, 1999. x + 288. Bibliography, figures, index, and notes. Cloth, $30.00. ISBN 0810115859.
Published online by Cambridge University Press: 08 March 2017
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- Type
- Book Reviews
- Information
- Business History Review , Volume 73 , Special Issue 4: Business and the Environment , Winter 1999 , pp. 754 - 756
- Copyright
- Copyright © The President and Fellows of Harvard College 1999