Under the socialist market economy system, the rapid development of enterprise management has significantly impacted the psychological health of audiences such as employees and consumers. This study analyzes the factors related to the impact of enterprise management and market economy development on audience psychological anxiety.

This research systematically sampled 100 employees from a specific enterprise to administer a questionnaire measuring their anxiety levels concerning the enterprise’s management landscape before and after a distinct period of market economy development. Pre- and post-evaluation encompassed self-assessment scale scores for anxiety. The acquired data were subjected to statistical analysis using SPSS 24.0 software.

The results showed that the statistical difference was P<0.05 and statistically significant. Before and after development, employees’ anxiety scores toward enterprise management significantly increased (P<0.05) compared to the scores on the Self-Rating Anxiety Scale before and after the intervention.

Comprehending and investigating the dual impact of the market economy on the psychological well-being of individuals holds significant theoretical and practical significance. This endeavor aids in fostering accurate perspectives on employment and consumption, nurturing robust psychological attributes among audience members, and facilitating the enduring advancement of both enterprises and the market economy.