Hostname: page-component-7479d7b7d-767nl Total loading time: 0 Render date: 2024-07-11T05:21:45.828Z Has data issue: false hasContentIssue false
  • English
  • Français

Red Letter Scares Go Professional - Dennis Kavanagh: Election Campaigning: the New Marketing of Politics, Oxford, Blackwell, 1995, 272 pp., hardback £45, paperback £13.99. - I. Crewe and B. Gosschalk (eds): Political Communications: The General Election Campaign of 1992, Cambridge, Cambridge University Press, 1995, 278 pp., hardback £35, paperback £14.95.

Published online by Cambridge University Press:  28 March 2014

Peter Madgwick
Get access Rights & Permissions [Opens in a new window]

Abstract

An abstract is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Reviews
Information
Government and Opposition , Volume 31 , Issue 3 , July 1996 , pp. 367 - 372
Copyright
Copyright © Government and Opposition Ltd 1996

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

1 Jennifer’s Ear’ is the derisive label for a party political broadcast in which Labour aimed to demonstrate and exploit a case of childhood suffering caused by the underfunding of the National Health Service. The stunt imploded when the identity of the child was revealed in the press, and the Conservatives attempted a counter‐exploitation. The health issue was replaced for some days by the ‘dirty tricks’ issue, and the campaign was all about the campaign.