Questioning Edward Said's controversial perception of European Oriental studies as a facilitator of imperialism, this article analyses the views and policies promoted in late imperial Russia by academics specializing in Oriental studies, as they debated how best to integrate ethnic minorities in the country's eastern borderlands. The article argues that, themselves influenced by the pervasive impact of nationalism on European scholarship, between the 1870s and the 1917 Revolution these academics proposed policies which are best understood as aimed at nation-building (i.e. fostering a sense of community and unity among the population of a state) rather than at imperial domination of the minorities by the Russians. Identifying the origins of the academics' support for cultural and linguistic pluralism as fully compatible with pan-Russian nationalism, the article demonstrates that the Bolshevik nationalities policies of the 1920s were strongly influenced by the views of academic Orientalists and the pre-revolutionary Russian intellectual tradition to which the latter belonged.