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Published online by Cambridge University Press: 20 January 2017
With the regularity of commencement, colleges and universities today conduct annual solicitations of alumni and multiyear comprehensive fundraising campaigns. These now commonplace practices constituted radical innovations in the late-nineteenth and early-twentieth centuries. The former originated at Yale University in 1890; the latter at Harvard University between 1915 and 1925. It was through these two innovations that higher education began to assimilate the new phenomenon of “mass giving” and “people's philanthropy” which arose in American society between 1890 and 1920.
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