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United States Federal Trade Commission: In the Matter of General Motors Corporation and Toyota Motor Corporation (Japanese-United States Joint Venture; Anticompetitive Concerns)*
Published online by Cambridge University Press: 04 April 2017
Abstract
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- Judicial and Similar Proceedings
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- Copyright
- Copyright © American Society of International Law 1983
Footnotes
[ Reproduced from the text provided to International Legal Materials by the U.S. Federal Trade Commission.
[On December 22, 1983, the Federal Trade Commission provisionally accepted aconsent agreement with General Motors Corporation and Toyota Motor Corporation limiting the firms' proposed joint venture to build subcompact cars in California. The vote was 3 to 2. Chairman James C. Miller III and Commissioners Douglas and Calvani voted in favor ; Commissioners Perts chuk and Bailey voted against it . The Agreement will be subject to a 60-day public comment period , following which, the Commission will vote to accept , reject or modify the agreement.
[The Agreement contains the Consent Order at I.L.M. page 26 and an appendix with the complaint , at I.L.M. page 32, and the Toyota- General Motors memorandum of understanding , at I. L. M. page 36. The Commission statement appears at I.L.M. page 48 . The dissenting statement of Commissioner Pertschuk appear sat page56; the dissenting statement of Commissioner Bailey appear sat page 67.]
References
1 15 U.S.C. §l8a (1982). Because this Act and other statutes limit the Commission's. release of confidential business information, this statement necessarily cannot discuss much of the specific data upon which the Commission based its decision.
2 Further details of the venture's structure are contained in the Analysis to Aid Public Comment, which will be published in the Federal Register with the proposed Consent Agreement, and the Memorandum of Understanding attached as an exhibit to the Complaint.
3 The module capacity can probably be “stretched” to produce about 250,000 units.
4 The Japanese Government has imposed a “Voluntary Restraint Agreement” (“VRA”) under which Japan “voluntarily” limits the number of cars it exports to the U.S. The VRA's initial three-year life was recently extended to a fourth year, at a slightly higher quota of permissible imports. Consequently, American consumers have fewer Japanese cars than they would otherwise desire.
5 The Commission's investigation has established that Toyota is a far superior source of this knowledge than other possible Japanese joint venture partners.
6 The initial price of the joint venture car will be negotiated between the parties. In subsequent years, a pricing formula will be used to set the price of the venture car sold to GM.
7 See, e.g., Statement of the Federal Trade Commission Concerning Horizontal Mergers, at 8 (June 14, 1982); Posner, R., Antitrust Law, at 55-61 (1976)Google Scholar.
* I have been advised by the General Counsel's Office that my prepared statement of December 22, 1983 contained references to nonpublic material. While I disagree with that conclusion, I have decided to delete those portions of the statement which have been identified as containing nonpublic material in order not to delay publication and dissemination of the consent agreement, pending further resolution of the issue.
page 57 note 1 My conclusions are necessarily tentative, based on the evidence before us. My final determination would depend upon review of a full adjudicatory record.
page 59 note 2 If the parent companies are in competition, or might compete absent the joint venture, it may be assumed that neither will compete with their progeny in its line of commerce. U.S. v. Perm-Oil Chemical Co., 378 U.S. 158, 169 (1964). “Of all joint ventures, the horizontal is inherently the most anticompetitive, because it involves the formation of a joint venture in the markets in which the parents operate, under such circumstances, antitrust compliance and enforcement problems are acute: if the arrangement is allowed to operate at all, the parents, through their representatives in the joint venture, will necessarily agree on prices and output in the very market in which they themselves operate.” Brodley, “Joint Ventures and Antitrust Policy,” 95 Harvard Law Review 1523, 1552 (1982).
page 60 note 3 Toyota asserts all price increases included in the market basket are historical, rather than predicted, but because of periodic changes during the model year, it is difficult to understand how the formula would work without some discretionary judgment.
page 61 note 4 Professor Kwoka points out that the market shares in small car sales, after excluding the Japanese, is strikingly similar to the traditional market positions of the “Big Three,” with GM having 44.6%, Ford 28.3% and Chrysler 22.7% –– a market structure that was not known for vigorous price competition.
page 61 note 5 The principal constraint on Toyota's sales is the VRA. It has some flexibility, however, by diverting more of its quota to large cars. More significantly, however, Toyota has a powerful incentive to restrain GM's output and raise GM's prices. One of the ironies of the Commission's settlement is that it tries to address the central problem of competitors' collaborating to reduce output by placing a cap on the output of the joint venture.
page 62 note 6 As Mr. Roger B. Smith, Chairman of GM, told the New York Times in a recent interview, the consent agreement simply repeats what the two companies had already pledged to do in a less formal manner. “If it gives them[the FTC] some comfort and it seals the deal, then it's O.K.”, he stated. Another GM official, commenting on the consent agreement, told the Wall Street Journal, “We know the FTC needs something like that to cover themselves in the face of all the opposition.”
page 65 note 7 “The joint venture is in some respects a ‘quasi-merger,’ where cooperation between formerly independent companies often acts to benefit and spur competition. The combined capital, assets, or knowhow of two companies may facilitate entry into new markets and thereby enhance competition, or may create efficiencies or new productive capacity unachievable by either alone.” Brunswick Corp., 94 F.T.C. 1174, 1265 (1979), aff 'd and modified sub nom. Yamaha Motor Co. v. FTC, 657 F.2d 971 (8th Cir. 1981), cert, denied, 452 U.S. 915 (1982).
page 68 note * See, e.g., New York Times, December 21, 1983, p. Dl “If it gives them [the FTCJ some contort and seals the deal, then it's OK.” (quoting General Motors Chairman Soger Smith); Washington Post, December 21, 1983, p. Dl “The precise terms of the order . . . are likely to include no more than a written agreement to abide by three elements of the venture that have already been publicly announced. ” (According to Toyota's U.S. Counsel.)
page 69 note * Professor Pitofsky has observed that a market setting with numerous joint ventures raises particular antitrust concerns. Pitofsky, Joint Ventures Under the Antitrust Laws: Some Reflections on the Significance of Penn-Olin, 82 Harv. L. Rev., 1007, 1033 (1969).
page 69 note ** U. S. Department of Justice Antitrust Guide Concerning Research Joint Ventures, 466 CCH Trade Reg. Reports, 35 (December 1, 1980); Brodley, Joint Ventures and Antitrust Policy, 95 Harv. L. Rev. 1523 (1982); Pitofsky, op.cit.
page 70 note * General Motors is clearly the price leader among domestic auto producers, both because it announces prices first and because its prices virtually dictate Ford and Chrysler decisions. (BC staff memo, VI, 12)
page 70 note ** In the subcompact portion of the U.S. market which is most directly affected by this joint venture, Ford, Toyota and GM are ranked respectively first, second and third, with the following market shares: 19.10%, 16.06%, 14.41%. (BC staff memo, VI, 96).
page 71 note * The phrase “lockstep” pricing was first used by one of Toyota's counsel when describing to his client a probable effect of the transfer price formula. (GM 25945, quoted in Koch memo, 30)
page 71 note ** For a more vigorous analysis of this phenomenon, see the comments of John Kwoka (Professor of Economics, George Washington University; Consultant to the F.T.C.) and Steven C. Salop (Professor of Economics, Georgetown University Law Center; Consultant to the Chrysler Corporation).
page 72 note * For example, Chrysler has furnished us with examples of two such contracts which it has with Mitsubishi and Volkswagen, both for the supply of automotive engines.
page 75 note * The Coporate Average Fuel Economy (“CAFE”) statute, part of Ihe Energy Policy and Conservation Act of 1975, sets annually escalating efficiency standards for the average of each domestic car manufacturer's fleet. The law provides stiff fines for failure to meet the standard. CAFE essentially conditions the sale of a larger car on the sale of a small car. Firms need to lower their fleet average and so continue selling the more profitable large cars.
page 76 note * See critique in Koch memo, pp. 38-39; alternate calculations by Professor Kwoka at 31-35, 44-55.
page 76 note ** Zronically, BE's favorite justification for the joint venture Has been hamstrung by the only provision of the consent which changes the original obligations of the parties. The formerly open-ended production commitment has been capped at 200,000 cars.
page 76 note * GM has characterized the learning experience as the primary goal of the joint venture; BC staff is skeptical as to its value. (BC staff memo, ZZ, 31-40, 48-52).
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