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Management Slant

Published online by Cambridge University Press:  15 April 2005

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Extract

317 Internet and Magazine Advertising: Integrated Partnerships or Not?

327 Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness

333 Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

349 Will Internet Users Pay for Online Content?

360 Impact of Gender Differences on the Evaluation of Promotional Emails

369 The Relationship between Interactive Functions and Website Ranking

375 The Waste in Advertising Is the Part That Works

Type
MANAGEMENT SLANT
Information
Journal of Advertising Research , Volume 44 , Issue 4 , December 2004 , pp. 391 - 392
Copyright
© Copyright © 1960-2004, The ARF

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