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Management Slant

Published online by Cambridge University Press:  18 May 2004

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Extract

165 The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research

170 What Advertising Testing Might Have Been, If We Had Only Known

181 On Measuring the Power of Communications

188 The Definition and Measurement of Creativity: What Do We Know?

202 Capturing the Flow of Emotion in Television Commercials: A New Approach

210 The Morphological Approach for Unconscious Consumer Motivation Research

Type
MANAGEMENT SLANT
Information
Journal of Advertising Research , Volume 44 , Issue 2 , June 2004 , pp. 220 - 222
Copyright
© Copyright © 1960-2004, The ARF

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