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A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising

Published online by Cambridge University Press:  18 May 2004

KEN KAESS
KEN KAESS
Affiliation:
American Association of Advertising Agencies, ken.kaess@ddb.com
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Extract

In April 2002, when I was honored to be selected as the chairman of the AAAA, I decided that the focus of my tenure would be making a mark on improving the general quality of advertising in America. I defined that as doing something to raise a critical component of advertising quality to a new level.

Type
Research Article
Information
Journal of Advertising Research , Volume 44 , Issue 2 , June 2004 , pp. 164
Copyright
© Copyright © 1960-2004, The ARF

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