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Direct-to-Consumer Sales of Farm Products: Producers and SupplyChains in the Southeast

Published online by Cambridge University Press:  26 January 2015

Mary Ahearn  and
James Sterns
Mary Ahearn
Affiliation:
Economic Research Service, USDA, Washington, DC
James Sterns
Affiliation:
Food and Resource Economics Department at the University of Florida, Gainesville, Florida
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Extract

Given the geography and agroclimatic conditions of the Southeast, coupledwith continued population expansion from in-migration, local foods marketsmay be a promising niche market for some farms in the region. The Southeasthas more small farms than any other U.S. region. Using farm-level data, weaddress the question of how successful southeastern farms engaged in directsales to consumers differ from other farms. We also include a case study ofa marketing association in the panhandle of Florida. In both analyses, wefocus on the role of the supply chain for direct sales in explaining farmreturns.

Keywords

direct farm salesfarm profitabilityfarmers' marketslocal foodslocal supply chainQ12Q13
Type
Session Title: Challenges of Entering and Succeeding in Southeastern Agriculture: Access to Credit, Supply Chains, and Consumers
Information
Journal of Agricultural and Applied Economics , Volume 45 , Issue 3 , August 2013 , pp. 497 - 508
Copyright
Copyright © Southern Agricultural Economics Association 2013

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