We calculate the average swimming velocity and dispersion rate characterizing the transport of swimming gyrotactic micro-organisms suspended in homogeneous (simple) shear. These are requisite effective phenomenological coefficients for the macroscale continuum modelling of bioconvection and related collective-dynamics phenomena. The swimming cells are modelled as rigid axisymmetric dipolar particles subject to stochastic Brownian rotations. Calculations are effected via application of the generalized Taylor dispersion scheme. Attention is focused on finite (as opposed to weak) shear. Results indicate that the largest transverse average swimming velocities (essential to gyrotactic focusing) appear shortly after transition from the ‘tumbling’ mode of motion to cells swimming in the equilibrium direction. At sufficiently large shear rates, dispersivity is not monotonically decreasing with external-field intensity. Exceptional dispersion rates which are unique to non-spherical cells appear in the ‘intermediate domain’ of external fields. These are rationalized in terms of the corresponding deterministic problem (i.e. in the absence of diffusion) when cell rotary motion is governed by the simultaneous coexistence of multiple stable attractors.