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Pattern Matching Organisational Cultures

Published online by Cambridge University Press:  18 September 2015

Noel Burchell  and
Darl Kolb
Noel Burchell
Affiliation:
School of Management and Entrepreneurship, Faculty of Business, UNITEC Institute of Technology, Private Bag 92025, Auckland, New Zealand Phone: + 64 9 849-4180, Email: nburchell@unitec.ac.nz
Darl Kolb
Affiliation:
Department of Management & Employment Relations, University of Auckland Business School, Commerce C Building, 18 Symonds Street, Auckland, New Zealand
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Abstract

There are numerous methods of organisational cultural analysis, ranging from quantitative surveys with structured questions that are relatively quick to complete, to in-depth qualitative ethnographic studies that are more thorough, yet very time-consuming. Concept Mapping and Pattern Matching are two research techniques that combine the strengths of interpretive (emic) methods with some of the efficiencies of survey (etic) research. While Trochim's Concept Mapping technique has been previously employed in a study of organisational culture, Pattern Matching has not. The results of a study employing Trochim's Pattern Matching technique suggest that it can be a useful tool for an in-depth analysis of organisational culture. In particular, visual pattern ‘matches’ and ‘mismatches’ of cultural elements were portrayed for interpretation.

Type
Research Article
Information
Journal of Management & Organization , Volume 9 , Issue 3 , January 2003 , pp. 50 - 61
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2003

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