The Research Program Steering Committee on Marketing and Competition was created in 1977 by the Northeast Experiment Station Directors. It was one of ten such committees asked to develop a master research program to identify research areas of high priority, coordinate and consolidate current research programs, implement new approaches, and coordinate future research plans. This particular committee was asked to cover research programs in “Marketing and Competition” (RP 6.03). The Master Program, still in the development stage, is an indicative plan. It is designed to indicate needed areas of research and priorities and suggests a mechanism for encouraging the allocation of resources in the indicated directions. The effect on research priorities will depend on how well we did our job, on how seriously the limited number of involved researchers take our suggestions, and on the impact we all have on the allocation of funds and human resources.