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A Mail/Telephone Technique for Collecting Primary Data
Published online by Cambridge University Press: 10 May 2017
Abstract
A mail/telephone technique is discussed which achieved a 79 percent response rate at a cost per usable survey which was only about 50 percent above the general average costs for using mailed questionnaires. With proper follow-up techniques this method is capable of yielding even higher response rates at a cost far below personal, face-to-face interviews.
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- Information
- Journal of the Northeastern Agricultural Economics Council , Volume 7 , Issue 1 , April 1978 , pp. 51 - 53
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- Copyright © Northeastern Agricultural and Resource Economics Association