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Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry

Published online by Cambridge University Press:  31 July 2012

Calanit Bar-Am ,
Jim Lapsley* ,
Rolf A.E. Mueller  and
Daniel A. Sumner*
Calanit Bar-Am
Affiliation:
Agricultural Issues Center, University of California, Davis, 1 Shields Avenue, Davis, CA 95616, USA, email: cebaram@ucdavis.edu
Jim Lapsley*
Affiliation:
Agricultural Issues Center, University of California, Davis, 1 Shields Avenue, Davis, CA 95616, USA, email: jtlapsley@gmail.com
Rolf A.E. Mueller
Affiliation:
Department of Agricultural Economics, University at Kiel, Olshausenstraße 40, 24118 Kiel, Germany, email: RAEM@ae.uni-kiel.de
Daniel A. Sumner*
Affiliation:
Agricultural Issues Center and Giannini Foundation, University of California, Davis, 1 Shields Avenue, Davis, CA 95616, USA, email: dan@primal.ucdavis.edu
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Abstract

This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery's ability to absorb new information. (JEL Classification: Q1, Q16, O33)

Type
Research Article
Information
Journal of Wine Economics , Volume 7 , Issue 1 , May 2012 , pp. 108 - 125
Copyright
Copyright © American Association of Wine Economists 2012

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