Hostname: page-component-848d4c4894-nmvwc Total loading time: 0 Render date: 2024-06-30T13:19:00.224Z Has data issue: false hasContentIssue false

The Price Premium for Organic Wines: Estimating a Hedonic Farm-Gate Price Equation*

Published online by Cambridge University Press:  28 June 2013

Alessandro Corsi
Affiliation:
Università di Torino, Department of Economics, Lungo Dora 100, 10153 Torino, Italy, e-mail: alessandro.corsi@unito.it, Tel. +39 0116704409
Steinar Strøm
Affiliation:
Università di Torino, Department of Economics, Lungo Dora 100, 10153 Torino, Italy, and University of Oslo, Norway, e-mail: steinar.strom@econ.uio.no

Abstract

Organic wines are increasingly produced and appreciated. Because organic production is more costly, a crucial question is whether they benefit from a price premium. We estimate hedonic price functions for Piedmont organic and conventional wines. We use data on the production side in addition to variables of interest to consumers. Our results show that, along with characteristics of interest to consumers, some farm and producer characteristics not directly relevant for consumers do significantly affect wine prices. We find that organic wine tends to obtain higher prices than conventional wine. The price premium is not simply an addition to other price components; organic quality modifies the impact of the other variables on price. (JEL Classification: C21, D49, L11, Q12)

Type
Research Article
Copyright
Copyright © American Association of Wine Economists 2013 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

The authors thank Orley Ashenfelter for useful suggestions on an earlier draft of the paper and the editor and an anonymous referee of this Journal for pointing out errors and unclear points. Remaining errors are obviously ours.

References

Nielsen, AC. (2005). Functional food and organics. A global AC Nielsen online survey on consumer behavior & attitudes. New York: AC Nielsen.Google Scholar
Ashenfelter, O., Ashmore, D. and Lalonde, R. (1995). Bordeaux wine vintage quality and the weather. Chance, 8(4), 714.Google Scholar
Ashenfelter, O. (2008). Predicting the quality and prices of Bordeaux wine. Economic Journal, 118(June), reprinted in Journal of Wine Economics, 5(1), 2010, 4052.Google Scholar
Benfratello, L., Piacenza, M. and Sacchetto, S. (2009). Taste or reputation: what drives market prices in the wine industry? Estimation of a hedonic model for Italian premium wines. Applied Economics, 41, 21972209.Google Scholar
Combris, P., Lecocq, S. and Visser, M. (1997). Estimation of a hedonic price equation for Bordeaux wine: Does quality matter? Economic Journal, 107, 390402.Google Scholar
Corsi, A. (2007). L'agricoltura biologica Piemontese. Un'analisi delle strutture e delle forme di commercializzazione, Supplement to Quaderni della Regione Piemonte—Agricoltura, no. 56, Turin, November.Google Scholar
Costanigro, M., McCluskey, J.J. and Mittelhammer, R.C. (2007). Segmenting the wine market based on price: Hedonic regression when different prices mean different products. Journal of Agricultural Economics, 58(3), 454466.Google Scholar
Delmas, M.A., Doctori-Blas, V. and Shuster, K. (2008). Ceago vinegardens: How green is your wine? Environmental differentiation strategy through eco–labels. AAWE Working Paper no. 14.Google Scholar
Di Vittorio, A. and Ginsburgh, V. (2002). Pricing red wines of Médoc: Vintages from 1949 to 1989 at Christie's auctions. Journal de la Société Statistique de Paris, 137, 1949.Google Scholar
Gergaud, O. and Ginsburgh, V. (2008). Natural endowments, production technologies and the quality of wines in Bordeaux. Does terroir matter? Economic Journal, 118(June): F142F147, reprinted in Journal of Wine Economics, 5(1), 2010, 3–21.Google Scholar
Gibbs, M., Tapia, M. and Warzynski, F. (2009). Globalization, superstars, and reputation: Theory and evidence from the wine industry. Journal of Wine Economics, 4(1), 4661.Google Scholar
Ginsburgh, V., Monzak, M. and Monzak, A. (2013). Red wines of Medoc: What is wine tasting worth? Journal of Wine Economics, forthcoming.Google Scholar
Greene, W. (1981). Sample selection bias as a specification error: Comment. Econometrica, 49, 795–98.Google Scholar
Hadj Ali, H., Lecoq, S. and Visser, M (2008). The impact of gurus: Parker grades and en primeur wine prices. Economic Journal, 118(June), F158F173, reprinted in Journal of Wine Economics, 5(1), 2010, 22–39.Google Scholar
Halvorsen, R. and Palmquist, R. (1980). The interpretation of dummy variables in semilogarithmic equations. American Economic Review, 70(3), 474475.Google Scholar
Heckman, J. (1979). Sample selection bias as a specification error. Econometrica 47, 153161.Google Scholar
Krinsky, I. and Robb, A.L. (1986). On approximating the statistical properties of elasticities. Review of Economics and Statistics, 68, 715719.Google Scholar
Landon, S. and Smith, C.E. (1997). The use of quality and reputation indicators by consumers: The Case of Bordeaux wine. Journal of Consumer Policy, 20, 289323.Google Scholar
Lecocq, S. and Visser, M. (2006a). What determines wine prices: Objective vs. sensory characteristics. Journal of Wine Economics, 1(1), 4256.Google Scholar
Lecocq, S. and Visser, M. (2006b). Spatial variations in weather conditions and wine prices in Bordeaux. Journal of Wine Economics, 1(2), 114124.Google Scholar
Mendelsohn, R. (1985). Identifying structural equations with single market data. Review of Economics and Statistics, 67(3), 525529.CrossRefGoogle Scholar
Nerlove, M. (1995). Hedonic price functions and the measurement of preferences: The case of Swedish wine consumers. European Economic Review, 39, 16971716.Google Scholar
Oczkowski, E. (1994). A hedonic price function for Australian premium table wine. Australian Journal of Agricultural Economics, 38, 93110.CrossRefGoogle Scholar
Oczkowski, E. (2001). Hedonic price functions and measurement error. Economic Record, 77, 374382.Google Scholar
Poe, G.L., Giraud, K.L. and Loomis, J.B. (2005). Computational methods for measuring the difference of empirical distributions. American Journal of Agricultural Economics, 87(2), 353365.CrossRefGoogle Scholar
Rosen, S. (1974). Hedonic prices and implicit markets: Product differentiation in pure competition. Journal of Political Economy, 82, 3455.CrossRefGoogle Scholar
Rohner-Thielen, E. (2010). Area Under Organic Farming Increased by 7.4% Between 2007 and 2008 in the EU–27. Eurostat Statistics in focus, Agriculture and Fisheries 10/2010, Brussels.Google Scholar
San Martin, G.J., Brümmer, B. and Troncoso, J.T. (2007). Determinants of Argentinean wine prices in the U.S. market. AAWE Working Paper No. 15.Google Scholar
Schamel, G. (2006). Geography versus brands in global wine market. Agribusiness, 22(3), 363374.Google Scholar
Torjusen, H., Sangstad, L., O'Doherty, K.J., and Kjærnes, U. (2004). European consumers' conceptions of organic food: A review of available research. SIFO Professional report no. 4-2004, available at http://orgprints.org/00002490/.Google Scholar
Wood, D. and Anderson, K. (2006). What determines the future value of an icon wine? New evidence from Australia. Journal of Wine Economics, 1(2), 141161.Google Scholar